Why choose APU?
Dual Degree
APU-DMU Dual Degree Programme
Requirements
Entry Requirements
- Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
- Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).
- IELTS : 6.0
What We Teach
This programme is specifically designed to provide:
- A broad and extensive knowledge of international and intercultural communication.
- An overall understanding on how culture affects communication.
- The ability to conduct an interdisciplinary analysis of business communications in an international environment.
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The Benefits of the Programme
No Exams
100% Courseworks/ Assignments
Upon successful completion of this programme, you will be able to:
- Evaluate complex communication scenarios to develop creative, innovative and effective strategies and solutions using digital communication.
- Work across many industries with the digital communication skills that are applicable to various media forms such as social media, data analytics, artificial intelligence and visualisation.
- Develop a deep understanding of the digital creative economy and how platforms and artificial intelligence are transforming the media and communication environment.
- Demonstrate good leadership quality and personal skills in implementing effective communication strategies and recognize the need of life-long learning and professional development for successful career advancement by keeping abreast with emerging trends, technologies, and best practices in the communication landscape.
- Demonstrate entrepreneurship skills and professionalism in implementing effective communication strategies taking into consideration social responsibilities, cultural and ethical aspects of the communication landscape.
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Who Should Attend
The Master in Digital Communication is designed for individuals who are eager to develops future-focused specialised skills and advanced knowledge in digital communication as well as an applied understanding of the digital creative economy and how digital platforms are transforming the global media environment. The programme provides opportunities to people who want to learn how to adapt to new technologies and platforms to advance their careers such as able to analyze and apply communication methods in high-performance systems and able to create engaging content for different digital mediums.
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Modules & Project
This programme comprises 10 coursework modules (including Research Methodology module) and a Project
Pre-Requisite Modules (For Non-Media & Communication Students)
Duration: 1 month (Full-time) / 2 months (Part-time)- Fundamentals of Communication
- Media Theories
Core Modules
- PR Strategies
- Communication Theory and Practice
- Global Communication Competencies
- Digital Campaigns Management
- New Media Industries and Technologies
- Statistical Decision Making
- Research Methodology
- Digital Media Analytics
- Behavioural Science, Social Media & Marketing Analytics
- Project
Elective Core Modules
- Marketing and Sustainability in the Age of Globalisation OR Design Thinking
- Managing Crisis Communication OR Managing Business Web Presence
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Project
You will be expected to conduct effective research in relation to your area of specialisation (Digital Communication) for both academic and industry purposes. Either route will require you to plan and conduct an effective individual research and analysis, leading to a significant academic paper, consultancy report or case history in relation to an aspect of business.
Facilities at APU
The APU Centre Point & Atrium serves as a melting pot of cultures from all over the world. Here, cultural activities are organised regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 130 countries.
Ready, Set, Go.
Whether you are locals or traveling here, we have the options for you to pursue your dreams.
RM34,800
Total for Malaysian
RM38,800
(USD9,025)
Total for International
Programme code : (N/0323/7/0024)(07/30)(MQA/PA18240)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.
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